Wednesday, October 26, 2011

INDONESIA fish EXPORT target to non-traditional markets INCREASED to 25% in 2012


Indonesia fish export target in 2012. Ministry of Marine Affairs and Fisheries (MMAF) began looking for other fishery products export markets besides the U.S., EU and Japan, after these countries are experiencing an economic slowdown.

During this, around 90% of Indonesia fishery exports is going to these three countries.

In a meeting with House Commission IV, Ministry of Marine Affairs and Fisheries said one of their programs in the future is to export re-orientation. Share of fish exports to US, EU and Japan countries will be transferred to other potential markets such as China, Middle East and Africa which are currently only about 10% to 25%.

"The next year of fishery exports of U.S. $ 3.8 billion expected to export into these new markets," said Director General of Processing and Marketing of Fishery Products (P2HP), Victor Nikijuluw.

The entire continent of Africa are a potential market because although purchasing power is still low, the volumes are quite promising. Moreover, the market is absorbing processed fish products from Indonesia.

"The purchasing power is low but it fits with our products. For example 90% of our sardines, canned fish we are marketed to Africa and the Middle East," said Victor.

However, Victor said Indonesias fishing industry exports to traditional markets such as Western Europe, Japan and the U.S. will continue to be maintained. For these markets most of the exported commodities are fresh fish and shrimp. In 2011, the Ministry of Marine Affairs and Fisheries set of Indonesia target fish exports reached U.S. $ 3.2 billion.