The airline company - PT Sriwijaya Air - plans to add six aircraft and three new routes in 2010. Fleet and the addition of these routes will be followed by the opening of business class for the target segment of the corporation or business people. Commercial Director of PT Sriwijaya Air Toto Nursatyo explained, currently Sriwijaya Air has 24 aircraft types Boeing 737. The number consists of 13 aircraft of Boeing 737-200 and 11 aircraft of Boeng 737-300 and 737-400. "The aircraft type will be added to our fleet is Boeing 737-800 so we will have 30 aircraft by the end of 2010. Meanwhile, Boeing 737-200 aircraft types over the age of 30 years will be rejuvenated," said Toto.
End of 2008, Sriwijaya Air still has only 17 aircraft. But now, the growth of aircraft ownership reaches 40 percent of the 140 routes in 31 domestic destinations and two international destinations.Three routes to be added is Semarang-Pangkalan Bun, Semarang-Banjarmasin and Semarang-Ujung Pandang. Of all the existing routes, Semarang-Jakarta and Semarang-Surabaya ranked highest. Toto said, load factor in Semarang reached 91 percent, while the average load factor 86 percent nationally.
As of April 2010 Sriwijaya Air will also open a business class. Opening it is believed would raise expectations of airline passengers who had only opened the economy class. "With the opening of business class, we expect our market segment increased. With the increase in market segments, we were ready to continue to be criticized for the better," he said. Therefore, since the beginning of 2008, Sriwijaya began much cooperation with employers associations, corporations or local government or by making Sriwijaya Card. Network expansion effort that is a step to reach the corporate segment.
Sriwijaya Air currently control 12.5 percent of the domestic aviation market, increase from last year's market share of 11.4 percent. From 4.3 million passengers in 2008, Sriwijaya Air targets 5.1 million passengers in 2009 and 6.5 million passengers in 2010. District Manager Sriwijaya Air Semarang Hendrik Ardiansyah said, the potential for a business trip from Semarang to Banjarmasin very high. He is optimistic, if the new route is opened, the market response will be very good.
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