Lion Air Group Launches Batik Air

Lion Air and Batik Air

Lion Air Group will again hit the Indonesian aviation world with the launch of the latest airline subsidiary Batik Air to serve full service but at a cheaper price than are currently they have.

"Today we launched the latest airline, a subsidiary of Lion Air, the Batik Air, which will serve full services with competitive prices and excellent service," said Lion Air general director Edward Sirait while welcoming the arrival of the first Batik Air aircraft in Terminal 3 Soekarno-Hatta Airport, Cengkareng, Tangerang, on Thursday (25/4).

He adds to this new airline, it will put forward the concept of service excellence and timeliness. Regarding tariffs, of course, will be adjusted and will be more competitive than it already is today.

"We note the condition of the market, that go into the business, if the market vulnerable to price, we will consider. Full service different from the LCC (low cost carrier), frequent flyer passengers, the price is not the main, essential services and the timeliness of the service, "he said.

According to Edward Sirait, the presence of Batik Air not be a contender for full service airline that already exist today that Garuda Indonesia, but to be given the complement of air passenger growth of 20% per year

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